UX, or user experience, in its simplest form can be defined as human interaction with systems. Every interaction people have with your website or app is UX – your users experience of interacting with your digital property. When it comes to your website, you may be telling people what you want them to know about your product/business and getting them to do what you want them to do (eg Hit that “Buy now” button). However, the ultimate goal of good UX is to understand what users want when interacting with your site and then to help them to complete those tasks in the easiest and most intuitive way possible.
So, should you care?
Well if any of you have had to renew your driver’s license in South Africa in the last few month’s I’m sure you can relate to what bad UX is. The Licensing Department’s new online booking system is a nightmare (read about a journalists experience). When people are unable to do the one thing that the system is designed to do – that results in a VERY bad UX. Something you should not be subjecting your users to.